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Toys to AVOID Selling for the 2013 Holiday

(Ed. note: much of this article applies for Xmas 2014 - start at the 3rd paragrah "In addition...")  Christmas toys photo

Amazon and eBay Sellers:

Every year I give the same general advice for sellers when they ask "What toys can I sell this Christmas for big profits?"

For 2013, there's a good indication that Barbie and Polly Pocket won't have anywhere near the clout they had several years ago (so avoid that merchandise). Mattel (the manufacturer of those lines) is saying their strengths are in Monster High, American Girl, and Disney Princess lines (among others) instead.

In addition, I advise: avoid 'what's gonna be the hottest toy(s)' fads and predictions and, instead, buy (now and in the Fall) 70%-or-more-discounted sale/clearance toys of popular brands (Nerf, Disney, Legos, Marvel/DC, Hot Wheels, and dozens more) and popular characters (Ariel, Woody, Batman, Hello Kitty, Cars, Superman, Winnie the Pooh, South Park, etc. more). As Christmas gets very close, you can sell those-once-discounted items for full retail price or higher.sell collectible toys on amazozn

More advice? There's huge profits in used toys, too, because they're ultra-inexpensive to get and many of those out-of-production toys are still in demand by consumers.

With Barbie and Polly Pocket, I am sure there are some exceptions to this downward trend. But in general stick to the clearly popular merchandise as mentioned above. And DON'T try to predict the 'hot new' toy (I did that and it's like playing the lottery- too slim to win).


Photo by VicImageArt

{ 9 comments… add one }
  • Clayton Hay July 22, 2013, 5:34 pm

    Thanks for the good advice. The products you mentioned are almost evergreen. However, Cars is spotty and it’s not all of the characters that sell good.

    • Jordan Malik July 22, 2013, 5:59 pm

      Thanks Clayton. Interesting, I know year round Cars merchandise can be spotty, but quite the opposite during the Holiday season (?)

  • Hannah Rose July 22, 2013, 5:36 pm

    I was following the links trying to get to reselling toys on Amazon, (I ssume it’s an e-book?)but no such page appears. I do get advice from Chris Farrell to conncct with it, but no page. Can you say where this is?

    I did buy two of your specials and left a comment for IM Reportcard.


  • Adam Starkey July 22, 2013, 7:58 pm

    Does this advice also include Barbies that are no longer manufactured. I don’t mean the collector dolls but am referring to the limited edition dolls that have been discontinued for 5 years or more? I have a great opportunity to buy a large quantity (500+) of limited edition Barbies from the 80s and 90s and a few from the early 2000’s at about 50% of the original retail prices. They are all in mint original packaging but if Barbies are going to be a bust this year maybe I should avoid. What is your opinion? Thanks . Your advice is almost always spot on. Thanks

    • Jordan Malik July 22, 2013, 9:29 pm

      Maybe if you could purchase the lot at $1 to $2 per Barbie, then your risk is pretty low. But in my experience (I am sure there are exceptions) the 80s to 2000s Barbies are generally slow sellers and not particularly valuable.


  • jean peters July 24, 2013, 3:31 pm

    I am a new seller–are toys to competitive for me to sell?

    • Jordan Malik July 24, 2013, 3:41 pm

      My suggestion is you start by selling out-of-production or used (amazon calls them ‘collectible’ toys) that you can find at clearance shelves (new toys), liquidation stores (new toys), and thrift store, yard sales, and craigslist (used/collectible toys), this guide is $27 and has been of tremendous help to toy sellers: http://reselltoys.com

  • George Nieves July 24, 2013, 10:21 pm

    Hi Jordan,
    You hit right into my new niche today! I’m concentrating on antique toys though. It’s like you said — the “hot” toys are hit and miss, but there is plenty of profit to be had in some of the older toys. Thanks for sharing!

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