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Wholesale Formula review

The Wholesale Formula ("TWF") is a proven blueprint/system for sourcing and selling wholesale products profitably on Amazon. Its founders Dan Meadors and Eric Lambert have sold over $20M in wholesale products on Amazon. Enrollment is now open through Feb. 21, 2019. Alternately, their Free Workshop is open during the same time period.

You're probably here because you're asking "is The Wholesale Formula legitimate, and does it work?"

The short answer is "yes" and "yes". But perhaps you need more info. So I wrote this post for you. (Full disclosure: I'm an affiliate partner of TWF, so I may be compensated if you purchase it).

"What you get" inside TWF:

  • See my 2016 video for an inside look of TWF here, starting at the 02:58 mark. (TWF's content, bonuses, and help have increased and improved even more since then. The price has also increased, from $1997 to $2497)

Frequently Asked Questions about TWF:

Who is TWF ideal for?

  • Amazon sellers who are tired with the limitations/restrictions with RA (Retail Arbitrage) and OA (Online Arbitrage). See my blog post for more
  • Beginning Amazon sellers with no experience at all
  • Amazon private label sellers (of any level) who want to add wholesale to their products

Who is TWF not ideal for?

  • Tire kickers! Neither TWF nor any other system/course, will be able to help you if you're not serious, and ready to take action on growing a true business!)
  • Any seller who is seriously financially strapped and cannot spare the cost of TWF and (say) $1000 for their 1st wholesale order. If that describes you, please see lesser-priced (and thus with less content and personalized help) Proven Wholesale Sourcing (Disclaimer: I am an affiliate of Proven Wholesale Sourcing, so I may be compensated if you buy it.)

Will TWF work if you're outside the U.S.?

  • Yes BUT it does not have country-specific help with Amazon account set-up, taxes, and importing. For that, I recommend this free resource and/or InternationalAZ


  • My written review of TWF (The Wholesale Formula)
  • My video review of TWF from July 2016 (TWF has improved much more since then)
  • Reddit discussion of TWF (I'm not affiliated with that discussion)

Real student testimonials of TWF (verified by me):

  • Jonathan Kent ($900,000 in sales the first 7 months of 2017) and Britni Ross (40% profit margin from 11 wholesale accounts):

does the Wholesale Formula Work

My interviews with TWF founders Dan & Eric:


What's the difference between TWF and Jim Cockrum's Proven Wholesale Sourcing course?

  • Glad you asked, I just wrote about that here.

Is there a money back guarantee?

Yes, 30 days from your first payment or full payment, no questions asked. That's plenty of time to check it out. Their guarantee is personally backed by me: If they don't refund you (they will, but just in case), I will. See details near the bottom of this page: jordanmalik.com/twfbonus

Are there any bonuses when I buy?


You've asked me for this help via your submitted survey responses. I'm always asking you 'what do you need from me?'  You've said, very recently:

  • "My Amazon sales are in a rut."
  • "Competition is high."
  • "I'm tired of retail arbitrage"
  • "I want to source more, more profitably, with less work."

The Wholesale Formula is solving those problems for hundreds of Amazon sellers now, and the're trusted partners of mine. So if you're ready, get The Wholesale Formula. But: If you get it, please take action. It's no good if you buy it and do nothing.

Good luck!

- Jordan

{ 7 comments… add one }
  • Michael Gallo January 31, 2018, 10:56 am


    The link to the TWF bonuses is broken.

    • Jordan Malik February 13, 2018, 3:19 pm

      Sorry for the delay on this (some of the comments ended up being marked as Spam). It should have been fixed, if you had trouble let me know.

  • Renee Janssen July 28, 2017, 11:40 am

    Hi Jordan,
    How does TWF compare to the wholesale info in Jim Cockrum’s PAC course?

  • Calbin July 23, 2017, 7:02 pm

    I want to thank you because a year ago you saved me money & time with your straightforward review (linked for others) of Jim Cockrums’s Overhyped & priced “Proven Performance Inventory course”. https://www.youtube.com/watch?v=1lWd-TQVrgo

    I came across a several blunt reviews on youtube of the Wholesale Formula from resellers & wanted to know:
    What distinguishes the Wholesale Formula from the material that is freely available that justifies the high price there asking?
    I respect your opinion especially after seeing your review of a Gurus material that was opposite of everyones, but there seeems to be an abundance of people promoting this product that makes me cautious.

    • Jordan Malik July 24, 2017, 1:35 pm

      Hi Calbin. Thanks for writing. I do remember giving a positive review for Proven Performance Inventory though. You may be thinking of my review of Proven Product Partnering

      Re: The Wholesale Formula (“TWF”) – Competing courses (I can’t speak for them all) – regardless of their price – definitely don’t cover the scope and breadth of TWF. The TWF founders documented virtually every aspect of their own $11MM+ annual Amazon physical product business and turned it into a ‘system’ that anyone can follow. In addition to their bulletproof (my opinion) content, they give live help so ‘every question is answered’, via 4 webinars over the course of a couple months, for the paying members. That’s in addition to their reliable email support and support within their private members-only facebook group(s) I can honestly say I think the TWF price ($1997, or 6 installments of $397) is TOO low for the value of what you’re getting. My full review goes into more detail on that value proposition: https://jordanmalik.com/blog/wholesale-formula-review/

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