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Everything you need to know about The Wholesale Formula

wholesale formula free workshop

The Wholesale Formula Enrollment is Feb. 10 - 13, 2020 here.


The Wholesale Formula ("TWF") is a proven blueprint/system for sourcing and selling wholesale products profitably on Amazon. Its founders Dan Meadors and Dylan Frost (above) have sold over $25M in wholesale products on Amazon.  (Full disclosure: I'm an affiliate partner of TWF, so I may be compensated if you purchase it).

"What you get" inside TWF:

  • Lifetime Access to the TWF Course (step-by-step training, tools, guides, transcripts, and strategies)
  • Exclusive TWF Alumni community (forge relationships with other successful sellers who understand you and can help!)
  • Live webinars by The Wholesale Formula founders will answer all your questions there
  • $3000 in Bonuses and discounts on software and tools that will help you along (that's in addition to my $3500 bonus package)
  • Much more...
  • See my 2020 video for an inside look of TWF

Who is TWF ideal for?

Who is TWF not ideal for?

  • Tire kickers: Neither TWF nor any other system/course will be able to help you if you're not serious and ready to take action on growing a true business!
  • Any seller who is seriously financially strapped and cannot spare the cost of TWF and (say) $2000 for their 1st wholesale order.

Will TWF work if you're outside the U.S.?


Real student testimonials of TWF (verified by me):

  • Jonathan Kent ($900,000 in sales the first 7 months of 2017) and Britni Ross (40% profit margin from 11 wholesale accounts). Read more

does the Wholesale Formula Work

wholesale formula reviews

My interview with TWF founders

  • New - from my interview in January 2020:

Interview segments:

00:00:01 Introduction

00:02:16 - Why sourcing wholesale is the best model above other methods for getting products to source on Amazon

00:05:41 - "We're making more money without more effort because there aren't enough other 3rd party sellers to keep up with Amazon's growth"

00:06:00 - Sourcing wholesale allows Dan & Dylan to work "only a few hours a week"

00:07:45 - How Dan & Dylan made the transition from sourcing in stores ("Retail arbitrage") to sourcing wholesale products

00:12:03 - Sourcing products in stores ("Retail arbitrage") has gotten a lot harder.

00:12:25 - "If we didn't transition out of Retail Arbitrage, Amazon would have eaten us up and we'd have to go get 'real jobs'."

00:13:35 - "We source products the way Amazon wants us to - it's the same way they do it too."

00:14:00 - How any Amazon seller can start sourcing wholesale today.

00:16:20 - How Dan and Dylan use "Reverse Sourcing" to find the best products to source, and then build a relationship directly with the brand or manufacturer.

00:19:00 - No warehouse needed! Dan & Dylan have their products sent right from the manufacturer, into Amazon FBA warehouses

00:19:50 - 99% of Sellers Sourcing Wholesale are doing it wrong, and here's why it doesn't work

00:24:00 - The simplicity of providing value to a supplier you want to source from.

00:27:00 - Amazon wants MORE 3rd party sellers because there is more profit for them (vs. them buying and carrying the product themselves.)

00:31:00 - Why critics who say "Amazon has too many sellers" are WRONG.

Other Frequently Asked Questions about TWF can be found in the below resources:

When will The Wholesale Formula be available again?

February 10 - 13, 2020, and it won't reopen to the public until next year.

Is there a money back guarantee?

Yes, 30 days from your first payment or full payment, no questions asked. That's plenty of time to check it out.

I have more questions about the Wholesale Formula. Who do I ask?

This official Facebook group is for your Q&A (it closes down on 2/13/20)

Are there any bonuses when I buy?

  • Yes, see my bonuses (legitimately worth over $3,700) here.


You've asked me for this help via your submitted survey responses. I'm always asking you 'what do you need from me?'  You've said, very recently:

  • "My Amazon sales are in a rut."
  • "Competition is high."
  • "I'm tired of retail arbitrage"
  • "I want to source more, more profitably, with less work."

The Wholesale Formula is solving those problems for hundreds of Amazon sellers now, and they're trusted partners of mine. So if you're ready, get The Wholesale Formula. But: If you get it, please take action. It's no good if you don't give it 100% commitment.

Good luck! Questions? Post them below or email me: jordanmalik@gmail.com

- Jordan Malik


{ 11 comments… add one }
  • Kathleen January 27, 2020, 6:22 am

    Hi! Just wondering why Dylan Frost is the only one I see mentioned for TWF now with Dan, and not Eric Lambert. Is Eric no longer Dan’s partner or a part of TWF? Thanks!

    • Jordan Malik January 27, 2020, 8:44 am

      Hi Kathleen, Eric Lambert officially retired from the business, yet is still an avid supporter if it, and he is proud of his time there. He no longer plays an active role in the business.

  • Michael Gallo January 31, 2018, 10:56 am


    The link to the TWF bonuses is broken.

    • Jordan Malik February 13, 2018, 3:19 pm

      Sorry for the delay on this (some of the comments ended up being marked as Spam). It should have been fixed, if you had trouble let me know.

  • Renee Janssen July 28, 2017, 11:40 am

    Hi Jordan,
    How does TWF compare to the wholesale info in Jim Cockrum’s PAC course?

  • Calbin July 23, 2017, 7:02 pm

    I want to thank you because a year ago you saved me money & time with your straightforward review (linked for others) of Jim Cockrums’s Overhyped & priced “Proven Performance Inventory course”. https://www.youtube.com/watch?v=1lWd-TQVrgo

    I came across a several blunt reviews on youtube of the Wholesale Formula from resellers & wanted to know:
    What distinguishes the Wholesale Formula from the material that is freely available that justifies the high price there asking?
    I respect your opinion especially after seeing your review of a Gurus material that was opposite of everyones, but there seeems to be an abundance of people promoting this product that makes me cautious.

    • Jordan Malik July 24, 2017, 1:35 pm

      Hi Calbin. Thanks for writing. I do remember giving a positive review for Proven Performance Inventory though. You may be thinking of my review of Proven Product Partnering

      Re: The Wholesale Formula (“TWF”) – Competing courses (I can’t speak for them all) – regardless of their price – definitely don’t cover the scope and breadth of TWF. The TWF founders documented virtually every aspect of their own $11MM+ annual Amazon physical product business and turned it into a ‘system’ that anyone can follow. In addition to their bulletproof (my opinion) content, they give live help so ‘every question is answered’, via 4 webinars over the course of a couple months, for the paying members. That’s in addition to their reliable email support and support within their private members-only facebook group(s) I can honestly say I think the TWF price ($1997, or 6 installments of $397) is TOO low for the value of what you’re getting. My full review goes into more detail on that value proposition: https://jordanmalik.com/blog/wholesale-formula-review/

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