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Proven Amazon Course Review

Proven Amazon Course review

Review: Proven Amazon Course

The famous Proven Amazon Course ('PAC') by Jim Cockrum is one of the longest-running, most trusted platforms where Amazon sellers new and veteran alike start and grow their businesses. There have been a lot of improvements since its inception several years ago.

Here's my honest review:


  • Priced right (one-time charge of $499 for lifetime access. You can pay in affordable installments)
  • New courses and training included all the time at no extra cost
  • Most of the content is ideal for brand new to intermediate
  • All the content and forums is run with honesty and integrity
  • Chock full of support staff (issues get resolved)
  • The course has had a lot of Improvements to the ‘where/how to begin’, this used to be very confusing for new sellers. A lot of that has been fixed
  • A 30-day 100% money back guarantee - no questions asked

Cons: (I was hard-pressed to find these):

  • ‘No coaching included’ but it's ridiculous to expect that at this price
  • Some of the content is long outdated (better off removing it entirely)
  • Proven Amazon course goes 'wide' where others go 'deep'. More on that below.

The #1 question I get from you (my readers) is “Jordan, why is Proven Amazon Course $499 when some other courses/training you promote are 2-8x the price?

3 reasons:

  1. Even though PAC is an incredible bargain at $499, it does NOT provide something those more expensive courses provide: focused one-on-one coaching or group coaching. But that’s not a bad thing. Coaching is VERY expensive to provide. No one should expect coaching in a $499 course.
  2. (Related to #1). The Proven Amazon Course price is (my observation) ‘subsidized’ because they have a coaching team that MAY (at some point) soft-sell you their coaching services. That is coaching (that I've heard) runs $3500 and up. (That’s not a slight, their coaching offers are legitimate and NOT pushy, not under-handed, in any way. There are many success stories from their coaching clients). In other words: If any coaching was included in Proven Amazon Course, well you probably would be paying the same as the other courses and training I endorse - those are $2,000 and up. One-on-one coaching is not critical for many Amazon sellers (although some folks feel they need it, that’s cool too.). I’ve been a member of Proven Amazon Course for years and I’ve never purchased coaching from them.
  3. Proven Amazon Course has solid courses and training for an Amazon seller of any stripe (yes, Internationally-based sellers too), but don’t expect consistent updates to content, nor super-advanced tactics nor full-blown growth strategies that come in some of the other courses I’ve promoted - also from trusted partners - that are priced much higher.

Now that we have the price difference out of the way, let me tell you why Proven Amazon Course is still an incredible bargain at $499...

First, everyone who joins PAC also gets full access to this (see image below). This is just a fraction of what’s included:

Proven Amazon Course contents

That’s right - you also get full lifetime access to every course covering ALL different aspects of sourcing and selling on Amazon. Each of these courses-within-a-course has solid training and content to accommodate newbies through intermediate sellers - all easy to follow - and it’s enough for most sellers to start or grow their Amazon business.

Proof of that is in PAC’s user testimonials - when you’re done this reading head over to PACCourse.com and scroll down to read quotes from customers. Yes, those are qualified, proven success stories of people who got their start with the Proven Amazon Course.

proven amazon course testimonial

Cons? There is a small amount of content that’s filler or not-so-great in the course. About 10 to 15% is either considerably outdated or just business models that (my opinion) don't work all that well.

But overall, PAC is a steal. And they offer a 30-day 100% money back guarantee. If you're still hesitant, I'm offering my 'double-backed' guarantee for this course:

If you buy the course via my link PACCourse.com (I'll receive a small commission), I'll back up the Proven Amazon Course's  anytime guarantee. In other words: if you realize Proven Amazon Course is not for you, contact their support (within 30 days) for a refund.  They'll give you 100% back, no questions asked. If for any reason they don't (trust me, they will, but just in case), I'll refund you in full, out of pocket. Just forward your emailed receipt of your purchase to me at jordanmalik@gmail.com with your request.

Not ready to buy? Get the 'Silent Sales Machine 10.0 ebook from PAC's founder Jim Cockrum ($5 for everyone else) right here.

{ 10 comments… add one }
  • Monica August 17, 2019, 2:53 pm

    Hi Jordan,
    Your reviews are very helpful but two things are bothering me:
    1. There are no dates on your page or on any reviews to know how up to date things stated are and
    2. Every page I have been on for PAC has offered a different price. What’s the deal with that?

    Thank you! Monica

    • Jordan Malik August 18, 2019, 8:40 am

      Hi Monica. The review on this page is approximately 3 years old, BUT: the good news is that Proven Amazon Course has: 1.) at least doubled in size from when this review was written; and 2.) content/usability has improved significantly. The only current, valid pricing I know of is on the official Proven Amazon Course page: $499 for lifetime access (that’s a one-time fee, no recurring charges); OR $183/month for 3 months. Your purchase of The Proven Amazon Course is risk free as you can cancel within 30 days and receive 100% money back, no questions asked.

  • budi October 17, 2017, 4:43 am

    Hi Jordan,

    Thank you for your article. It is very informative. I just stumble upon startup bros training course.. It’s called importing empire. Before paying $3000 for the course, have you ever looked into their training course? I was just wondering if it’s worth the money.
    Thank you.

    • Jordan Malik October 17, 2017, 3:32 pm

      Yes, I have reviewed their course extensively and it is an excellent value at $3,000.

  • sashi October 7, 2017, 8:05 pm

    thanks Jordan..
    actually i have just bought the PAC course and started looking into it. wish me all the luck.

  • sashi September 3, 2017, 7:04 pm

    hi Jordan
    i am a totally newbie to e commerce and never sold a thing online. i live in australia and wondering if this course you promoting has that much of value as for people in America. i would like to know if there is a good tech support for PAC as i may need a great of people to call up as i work my way thru the course.
    can you please be honest in telling me if there is any chance of doing amazon with a low budget to begin with. i dont have loads of cash a i live pay check to pay check…. but realistically a ball point figure of how much cash i should have..
    much thanks

    • Jordan Malik September 3, 2017, 10:10 pm

      Yes plenty of people Internationally from Australia and dozens of other countries have had success with PACCourse.com. PACCourse.com now includes everything from InternationalAZ, which is 100% focused on International people sell on Amazon.com (U.S.). You can get one-on-one help but that is extra and generally starts at about $3500 to $5000. So my suggestion is just get PACCourse.com, join their facebook page, and ask for some tips from Australia-based PAC members. PACCourse has a 30 Day, 100% money back guarantee no questions asked. Separately, here is a free facebook group for Australian-based Amazon sellers: https://www.facebook.com/groups/766401690045084/ … Good luck!

  • Lisa Webb August 31, 2017, 7:06 am

    Hi Jordan…
    Thanks for this review! I have invested in another, more pricey course, but as I start to go through the videos and training and scrolling/reading through their private FB forum, I am getting the feeling that there are gaps of info that total newbies LIKE ME need. I have never sold anything online in any manner, but I really want to pursue it and create an incredibly successful brand and e-commerce business. In your post above, you mentioned that you had reviewed other courses as well. Could you please tell me, regardless of price, what you think is the ABSOLUTE BEST course out there, with the most detail, and possibly coaching built into the package? I am intelligent and extremely motivated, but I will need DETAIL. Thank you in advance for your reply!

  • t November 3, 2016, 9:29 pm

    Hi, Jordan

    Great unbiased reviews. There are so many reviews written by the affiliates and it seems yours is unbiased that is much appreciated.

    I was told that PAC is not good for private labelling. it will be great to have your input!

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