This post is for Amazon merchants who add a product to the Amazon catalog for the first time (meaning the product/ASIN never existed on Amazon until you created the product page itself.)*
Sellers often ask me:
"How do I make sure my item is found by people searching for it on Amazon"?
Answer: Just read this free tutorial from a couple successful Amazon merchants.* The article explains how to add the necessary keywords, description, bullet points; and great photos that meet Amazon.com's requirements.
This is SO good that these guys should be charging for the info.
From 7/9/14- An alternative tutorial is here.