So Amazon Prime started at $79/year in 2004, and soon it goes up a whopping 25%. (This translates to an extra $1.67 per month for Prime customers). Comparatively, these increased by at least 50% during the same period: gasoline and ~1 lb of Oreo Cookies
So don't listen to the handful of ninny sellers (you know, the Facebook troll types) who are predicting
pending doom a mass exodus of buyers and thus plummeting sales of their FBA merchandise.
That just ain't gonna happen.
Why? 'Cuz there still ain't a better alternative to Prime and at $99 (or even, arguably, $119), there is still a TON of value. When a consumer can't get the same or better value elsewhere, they'll stick around and/or suck up the price increase.
Plus with all the media hype around this increase, imagine the flood of Prime prospects (Customers) that are quick to sign up at $79 before the April 17 deadline?