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“The Wholesale Formula” Vs. “Proven Wholesale Sourcing”

The Wholesale Formula is closed for 2019. It is scheduled to re-open in 2020. Proven Wholesale Sourcing is available anytime

A handful of folks are emailing me with: "Jordan, what's the difference between The Wholesale Formula and Jim Cockrum's Proven Wholesale Sourcing?"

Great question!


First, both courses are excellent. Both providers are of the highest integrity, and they are successful Amazon sellers in their own right. I am an affiliate partner of each, which means I may receive compensation from the provider if you buy one.

The fundamental differences:



The Wholesale Formula gives you lifetime Access to the TWF Course (including step-by-step training, tools, guides, transcripts, and strategies) plus $3000 worth of software discounts, free $3500 in useful bonuses from me, full access to all future updates, Virtual Assistant training modules (so you can outsource the 'grunt' work), a ticket to their live event, and the group coaching and private Facebook group noted above.

When you buy The Wholesale Formula from me , I provide you with additional bonuses to help you. I pay for a lot of them 'out of pocket' because many Wholesale Formula students tell me "Hey Jordan I still need help with ______ for my Amazon business". Those bonuses include: $100 worth of freelance help; a free $1997 fulfillment package from FBAInspection - a major, trusted prep center; even more software; a $150 Amazon product list (a list of products on Amazon that are ideal for you to consider sourcing because they meet desirable critera.), and more - Again, all free. More details on those bonuses are here.

Proven Wholesale Sourcing has great content (over 54 step-by-step videos and transcripts) and was last updated in July of 2018.  But the focus is primarily around "finding suppliers," where The Wholesale Formula provides full instruction and support for starting, building and running a wholesale-based Amazon business. Explained further: The Wholesale Formula's system includes some very detailed training - essentially a "blueprint" - for various areas of your business' growth. These areas are covered minimally or not at all in Proven Wholesale Sourcing. Examples: "How to" info on pre-fulfillment centers; inventory management software; SOPs (Standard Operating Procedures); helping Brand Owners enhance their existing Amazon product presence, etc. This training is not critical nor essential for you to get started in wholesale.


The Wholesale Formula gives you something that's akin to group coaching: You get 3 live Q&A webinars where you can ask the founders every/any question about your wholesale business, and you get lifetime access to their private Facebook community where you can get help from other successful sellers

If you need any additional substantial help from Jim Cockrum's Proven Wholesale Sourcing, Jim's team will suggest you hire a coach. I have heard this runs $3500 and up to start. There is nothing wrong or unethical with them doing this, and their coaching is excellent. That $297 $37 price simply does not allow them to provide personalized help to you for free - doing that would simply put them out of business. That said, the course itself is of incredible value.

One last difference:
The Wholesale Formula opens only once a year (but enrollees get access to training materials year round, and all updates), where you can join Proven Wholesale Sourcing anytime. With the limited enrollment, The Wholesale Formula founders can ensure their students get their full attention during set time periods (like in the live group coaching mentioned above).

In short: If you're just looking for solid wholesale sourcing training and you don't feel you need all the extra bonuses, Proven Wholesale Sourcing is excellent. If you are seriously looking at making wholesale the cornerstone of your business and growing rapidly, and you want to utilize the bonuses to help you with your business and personal growth, I highly recommend The Wholesale Formula.

More help:

See my research page for The Wholesale Formula for more in-depth discussion.


{ 20 comments… add one }
  • Terri February 20, 2019, 7:19 pm

    Hi Jordan, I have a question on your $3500 bonuses if we purchase through your link. Reading how these bonuses were granted in 2018, looks like from your responses that payment needed to be paid in-full within 30-45 days. What if we chose the 3 payment plan? Does that mean we are not eligible? Terri

    • Jordan Malik February 21, 2019, 1:26 pm

      Hi Terri: Anyone paying in installments are eligible to receive all bonuses after their 3rd and final payment when they enroll in The Wholesale Formula via the link on my bonus page. The latest bonuses for Feb 2019 enrollees are described on that same page. Please scroll down on this page to where it says “The Fine Print” to see when the bonuses are distributed. (The payment plan enrollees are referenced in italics in that “Fine Print” section.

  • Jessie February 18, 2019, 4:09 pm

    Hey Chris, I had some questions about TWF. I’ve been sellling for a little over a year. I still have a full time job so I’m not counitng on Amazon to pay my bills right now but I want to grow – hopefully faster than I am currently with RA/OA. I’ve previously done courses with The Selling Family and TA Academy and I’ve been able to really justify those costs and make that money back quickly. For some reason I just can’t wrap my mind around what I am getting with TWF that is so much more expensive than other courses. I guess what I’m trying to figure out is if it is worth it to spend that big of a chunk of my sourcing dollars on a course and about how long it takes to put the information in the course into action to see results? How long does it take to just view the course? Do you need to buy other tools/software etc. to really be able to use the strategy they give you?

  • Bryan September 27, 2018, 3:02 am

    Hey Jordan, i had a question i really want to dive into wholesale asap. Do you think it is smart to dive in to the proven wholesale sourcing course first while waiting for the wholesale formula? I know they might open in Jan 2019.

    • Jordan Malik September 27, 2018, 10:41 am

      Hi Bryan, you can’t go wrong with Proven Wholesale Sourcing, it’s excellent and will give you more than enough info and help to get started.

      • Bryan September 27, 2018, 12:32 pm

        Thanks for the reply, i wanted to purchase the wholesale formula because i feel it’s a lot more that they offer but waiting 5 months (till Jan 2019) is a long time for me and i can already get up and running in wholesale by that time. Last question is Proven Wholesale Sourcing course up to date for 2018?

        • Jordan Malik September 27, 2018, 1:41 pm

          Bryan it’s up to date!

          • dai January 31, 2019, 7:19 am

            There is no open thru your link

            When will they open

          • Jordan Malik January 31, 2019, 11:35 am

            The Wholesale Formula free workshop enrollment is open now

    • Jordan Malik February 17, 2019, 1:57 pm
  • Dave Pollard May 16, 2018, 7:17 am

    Thanks Jordan, I’m going to wait for it to hit the PAC. Got in early on that and it was worth every penny.

  • Mark May 6, 2018, 4:10 pm

    Hi Jordan, when does The Wholesale Formula reopen?

  • Jordan Malik February 19, 2018, 4:19 pm

    Nonsense. Read the review again, it’s totally fair and 100% accurate.

  • Andrew Glover February 2, 2018, 1:02 am

    I don’t have nearly the 1997 required for TWF. Am considering Proven Wholesale Sourcing. Should I wait to purchase until it is included in PAC or just spend the 97 dollars now? How much general Amazon selling instruction is included in PWS?

    • Jordan Malik February 13, 2018, 3:18 pm

      Sorry for the delay on this (some of the comments ended up being marked as Spam). Proven Wholesale Formula itself does not have basic Amazon selling instructions, that’s available in the entire Proven Amazon course (http://PACCourse.com).

  • Waddy Platt January 26, 2018, 9:32 pm

    I wish I had that sourcing software when I was doing OA. Looks fantastic. Always like reading what you put Jordan.


    Waddy Platt

    • Jordan Malik February 13, 2018, 3:18 pm

      Sorry for the delay on this (some of the comments ended up being marked as Spam). Thanks Waddy!

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