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“The Wholesale Formula” Vs. “Proven Wholesale Sourcing”

compare proven amazon course wholesale formula
A handful of folks are emailing me with: "Jordan, what's the difference between The Wholesale Formula and Jim Cockrum's Proven Wholesale Sourcing?"

Great question!


First, both courses are excellent. Both providers are of the highest integrity, and they are successful Amazon sellers in their own right. I am an affiliate partner of each, which means I may receive compensation from the provider if you buy one.

The fundamental differences:

Price: Jim Cockrum's Proven Wholesale Sourcing is $297 for lifetime access (or get it for free when you buy the $399 Proven Amazon Course.) The Wholesale Formula was relaunched in February 2019, for $2497 for lifetime access.

Coaching: If you need any additional substantial help from Jim Cockrum's Proven Wholesale Sourcing, Jim's team will suggest you hire a coach. I have heard this runs $3500 and up to start. There is nothing wrong or unethical with them doing this, and their coaching is excellent. That $297 price simply does not allow them to provide personalized help to you for free - doing that would simply put them out of business. That said, the course itself is of incredible value.

On the other hand, The Wholesale Formula ($2497; or pay $997 in 3 installments) gives you 4 live Q&A webinars, $3000 worth of software discounts, full access to all future updates, Virtual Assistant training modules (so you can outsource the 'grunt' work), a ticket to their live event, AND a private Facebook group, where any question/problem you have is answered by the course founders themselves. That's why the Wholesale Formula price is higher.

Also, when you pay that higher price for the Wholesale Formula, you get free $3500 in useful bonuses from me (some of which I pay for for out of pocket).  These are in addition to the bonuses direct from The Wholesale Formula (mentioned above). I'm doing this because many Wholesale Formula students tell me "Hey Jordan I still need help with ______ for my Amazon business". That specific help include: $100 worth of freelance help, a $1997 package from a major, trusted fulfillment center, and a $150 Amazon product list (a list of products on Amazon that are ideal for you to consider sourcing because they meet desirable critera.) Again, all free. More details on those bonuses are here.


Two more subtle differences:

1.) The Wholesale Formula's system includes some very detailed training - essentially a "blueprint" - for various areas of your business' growth. These areas are covered minimally or not at all, in Proven Wholesale Sourcing. Examples: "How to" info on pre-fulfillment centers; inventory management software; SOPs (Standard Operating Procedures); helping Brand Owners enhance their existing Amazon product presence, etc. This training is not critical nor essential for you to get started in wholesale.


2.) The Wholesale Formula opens only once a year (but enrollees get access to training materials year round, and all updates), where you can join Proven Wholesale Sourcing anytime. With the limited enrollment, The Wholesale Formula founders can ensure their students get their full attention during set time periods (like in the live webinar/Q&A's mentioned above).


In short: If you're just looking for solid wholesale sourcing and selling training and you don't feel you need all the extra bonuses, Proven Wholesale Sourcing is excellent. If you are seriously looking at making wholesale the cornerstone of your business and growing rapidly, and you want to utilize the bonuses to help you with your business and personal growth, I highly recommend The Wholesale Formula.

More help:

See my research page for The Wholesale Formula for more in-depth discussion.


{ 15 comments… add one }
  • Bryan September 27, 2018, 3:02 am

    Hey Jordan, i had a question i really want to dive into wholesale asap. Do you think it is smart to dive in to the proven wholesale sourcing course first while waiting for the wholesale formula? I know they might open in Jan 2019.

    • Jordan Malik September 27, 2018, 10:41 am

      Hi Bryan, you can’t go wrong with Proven Wholesale Sourcing, it’s excellent and will give you more than enough info and help to get started.

      • Bryan September 27, 2018, 12:32 pm

        Thanks for the reply, i wanted to purchase the wholesale formula because i feel it’s a lot more that they offer but waiting 5 months (till Jan 2019) is a long time for me and i can already get up and running in wholesale by that time. Last question is Proven Wholesale Sourcing course up to date for 2018?

        • Jordan Malik September 27, 2018, 1:41 pm

          Bryan it’s up to date!

          • dai January 31, 2019, 7:19 am

            There is no open thru your link

            When will they open

          • Jordan Malik January 31, 2019, 11:35 am

            The Wholesale Formula free workshop enrollment is open now

  • Dave Pollard May 16, 2018, 7:17 am

    Thanks Jordan, I’m going to wait for it to hit the PAC. Got in early on that and it was worth every penny.

  • Mark May 6, 2018, 4:10 pm

    Hi Jordan, when does The Wholesale Formula reopen?

  • Jordan Malik February 19, 2018, 4:19 pm

    Nonsense. Read the review again, it’s totally fair and 100% accurate.

  • Andrew Glover February 2, 2018, 1:02 am

    I don’t have nearly the 1997 required for TWF. Am considering Proven Wholesale Sourcing. Should I wait to purchase until it is included in PAC or just spend the 97 dollars now? How much general Amazon selling instruction is included in PWS?

    • Jordan Malik February 13, 2018, 3:18 pm

      Sorry for the delay on this (some of the comments ended up being marked as Spam). Proven Wholesale Formula itself does not have basic Amazon selling instructions, that’s available in the entire Proven Amazon course (http://PACCourse.com).

  • Waddy Platt January 26, 2018, 9:32 pm

    I wish I had that sourcing software when I was doing OA. Looks fantastic. Always like reading what you put Jordan.


    Waddy Platt

    • Jordan Malik February 13, 2018, 3:18 pm

      Sorry for the delay on this (some of the comments ended up being marked as Spam). Thanks Waddy!

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