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FREE: Higher profits with bundles and multipacks (Amazon)

I talk with a good number of sellers who get discouraged because of 'seller saturation' (they find a great product to sell, then a ton of sellers jump in and sell the same product, thus the original seller's listing becomes 'saturated').

I've enjoyed less competition AND higher profits when I combined two or more different pAmazon product bundleroducts into one newly-created Amazon product (called a 'Bundle'), OR when I've combined multiples of the SAME product (called a 'multi-pack') and created the listing in the Amazon catalog for the first time. In either case, I've been 'first to market' with the multipack or bundle, giving a huge head start over the competition (or many times NO competition)...And the more unique the bundle/multipack, the less change you'll have of any seller jumping on your coattails.

All the "How and Why" info you need is below

> Sell Multipacks on Amazon (by Jessica Larrew): Free guide and video and another video.

> Sell Bundles on Amazon - Free tips right here; Basics and advanced training here,

Amazon's bundling policy is here.

Need profit proof? View the below video to see how I made a MUCH bigger profit by bundling (versus selling a standalone item):

{ 41 comments… add one }
  • sharon October 25, 2017, 4:26 pm

    Hi Jordan,
    I found your website over the youtube/bundle selling on amazon.
    I found your information are valuable. I have been selling American candies to Chinese customer for over 4 years. Over the years, we got good price from wholesaler/manufacturer. I am planing to bundle candy with gift boxes, such as 1 pund of wedding candy with 18 candy boxes (assemble require) . Do you think this idea will work? Thank you for your time

  • Larry May 27, 2016, 11:22 am

    Hi Jordan just found your blog and it has provided a enormous amount of information for this Newbie. Quick question. I heard there are new rules on acquiring UPC’s only from GS-1 – ist his correct? I heard AZ is no longer letting users multi-Pack..is this correct ? and then 1 more question. I would like to buy an item that is sold in a case load of 2000 – but would like to break it down and repackage in a more convenient home consumer count. couple of questions – Can I use the listing UPC for the case or do I need my own New UPC ? Can I use the original case UPC in my description or keywords (even if I get a unique UPC for the product listing) so users can find it? Do I use the original MFR’s name in the product listing ? Is that required or can I put my own name there (looking for a suggestion to do or not) . If others are re-packing this item at specific qty already but I (of coarse) already pack in a different qty myself – is this still a new product listing and all prior questions still apply. Lastly – if I repack this item in 3 different qty’s – would I create a new product listing for each qty/pack or just 1 product listing with variations on the qty/pack ? Sorry for the winded question but trying to get logistics down properly before getting dinged by AZ

  • David March 29, 2016, 1:16 pm

    Thank you so much!

  • David March 28, 2016, 10:21 am

    Hello Jordan,
    Sometimes you can not find all complementary products from the same supplier, do you still recommend doing it in that case?

    • Jordan Malik March 28, 2016, 11:15 am

      Certainly if the bundle makes sense from a sales/cost standpoint, yes

  • Susan February 1, 2016, 3:01 pm

    Thanks so much for all this help. It is truly appreciated.

  • David Meyer September 22, 2015, 10:39 am

    Thanks for your great advice, you have saved me a lot of money with some of your tips.
    Question for you: I am making a bundle of 2 products where the listings are getting crowded, and the products are very complimentary. One product sells for $75, the other $45. So my bundle will be a nice high selling price. I want to have this listing to myself for as long as I can. I thought of adding in a third very cheap item (<$2) that is related to make it harder for other sellers to duplicate my listing. I know that is ok to do. BUT, would it be wrong if I were to make the inexpensive item I include a branded item that only I can sell?

    • Jordan Malik September 22, 2015, 10:41 am

      Hi, I don’t see anything wrong with your strategy. You should expect a competing seller may (unlikely but it could happen) try to copy you in some way, or piggyback your listing and make a dumb move of saying (in their condition notes: 3rd item not included!). But overall you should be pretty safe.

  • @charlyontour September 15, 2015, 1:21 am

    good day jordan,
    thanks for this article, I want a bundle and not a multipack. but, is there a possibility to build a “virtual” bundle? i do not want the goods at my home, i want to build a bundle based on different products which are listed on amazon. the idea behind is to recommend a starter kit in a book or online course which includes 4-5 different items and then earn a commision (affiliate) on this?
    do you know if there is a way to build such a “product”?
    regards, charly

  • Brandon June 12, 2015, 11:53 pm

    I’m glad to see you get back to your readers Jordan, even if some are newBs! Anyway, keep on keeping on man. Thanks for all the inspiring information. “Oh, I heard you on the Scott Voelker podcast the other day, it’s nice to hear from the other side of FBA sometimes….us retail arb guys! But I really want to get into wholesale, or private label. I think I could do well with private label. I’m already an accomplished graphic designer and know a lot about branding and the e-commerce industry, so that helps.

  • Frances May 11, 2015, 7:16 pm

    Hello Jordan!

    I’ve been consuming your excellent podcasts at a rapid clip, thank you! I’m a new FBA seller trying to send my first shipment in today. Purely in an effort to generate some positive seller feedback, I bought quantity 12 of a popular kitchen widget at 2.99 that sell for 5.99 with a 2000 ranking. Fine with breaking evening or taking a loss. My question is: Can I send a few as a set of 2 strictly as a multi-pack even though I am not the manufacturer? I’ve already bought some UPC bar codes, but I believe those are for when you’re creating a new listing. THANK YOU!!!

    • Jordan Malik May 11, 2015, 7:24 pm

      I don’t know the regulations around multipacks for kitchen gadgets (you should check with Amazon, also if a 2-pack is not already in the Amazon catalog, yes you would need to buy a barcode from a provider like Barcodestalk so you would have unique UPC number for that item). If your goal is to drum up sales to get feedback, it will be significantly slower to do that with an item that’s not in the Amazon catalog yet.

      • Frances May 11, 2015, 7:38 pm

        Holy COWWW that was a fast turn around!! Haha. Your advice makes a lot of sense, thank you, Im prepping my lot of ‘loss-leaders’ now.

  • Robert Burns April 29, 2015, 6:56 pm

    Everyone seems excited about bundles however when I search on Amazon for a product in general I never seem to see any bundles. Why might that be?

    That being said… Great blog

    Dr. Burns

    • Jordan Malik April 29, 2015, 8:38 pm

      Dr. Burns – you should see them (if they’re indeed rare, it means less competition, hurray!)

      A bundle might be
      > An iPhone 6 accessory kit (headphones, case, screen protector, etc.)
      > A coffee grinder and coffee press
      > A variety of easter candy (several different packages)
      > Pizza cutter and cutting board
      > Kitchen knife set and cutting board
      > Various sandwich shape cutters (for kids)
      > Back massager and lotion


  • Kimberly Murray March 26, 2015, 1:13 am

    Sir How much is your fee for apx. 15 mins
    Im a newbie never listed an item, also are there any free tutorials to help me to list and how to package my items. Thank you, Sir

  • Kimberly Murray March 25, 2015, 10:10 pm

    Can i call you to ask some questions.

  • Daniel December 25, 2014, 11:59 pm

    How do you create the bundle in the seller central?

    • Jordan Malik December 26, 2014, 10:27 am

      Check the amazon seller help pages, contact Amazon seller support, or start here.

  • Elaine February 22, 2014, 2:03 pm

    Dearest Jordan,

    Could i enquire how to get my amazon listings seen? Is there a certain way amazon ranks these listings so some get exposure on page 1?


  • Scott January 15, 2014, 4:10 am

    When doing a bundle how do you create a new UPC? Do you buy it and if so where?

    • Jordan Malik January 15, 2014, 4:11 am

      I buy mine from BarcodesTalk.com, although there are cheaper alternatives.

  • Nik January 13, 2014, 7:01 am

    Thanks for the video!
    Question: Can you use pictures from other listings? I noticed you took your own picture with the carpet background and used the more professional one from the other Amazon listing. Is that cool, or a no-no with Amazon?

    • Jordan Malik January 13, 2014, 1:03 pm

      Amazon only lets you use pictures that are your own or that you have explicit permission from the source to use. If you are in doubt of whether or not you can use someone else’s images, take your own photos and use them instead, as you can be penalized by Amazon for using others’ photos.

      • Nik January 13, 2014, 6:24 pm

        Sounds good! Thanks for the reply!

  • TJ January 13, 2014, 2:42 am

    Hi Jordan,

    I downloaded the bundle book you recommended and read all the material. I have never created a bundle, but I have generated a unique listing since Amazon didn’t have my item in their catalogue. Is the listing creation the same for a bundle? What do you write in the required field for “Brand” and “Manufacturer”? Sometimes if you order or buy things in bulk that is a generic item (with no manufacturer or brand – just generic), how do you create the listing? I have seen people say things like “By – Generic” etc. Is this an acceptable way for producing a unique listing?

    Thanks for all your help by the way, you blog is truly wonderful. I have learned SO much from reading all your posts and videos.


    • Jordan Malik January 13, 2014, 2:18 pm

      I don’t think Amazon strictly enforces whatever you put as Manufacturer or Brand, but you should email Amazon Seller Support and ask them your question.

      • TJ January 13, 2014, 8:22 pm

        What do you put down for “manufacturer” and “brand” when you create a bundle of things produced by two known companies? For example let’s say a plush Elmo by Hasbro and then a toy by Tyco?

        • Jordan Malik January 13, 2014, 8:26 pm

          Not sure how to advise you on that, ask Amazon Seller Support

  • JK January 10, 2014, 7:56 pm

    On the first one your profit is $6 not $3 but I take your point.
    I’d rather have $20 vs $6. How do you pack them? Impulse sealer

    • Jordan Malik January 10, 2014, 8:15 pm

      I just poly bagged the Alphie and two booster packs in one poly and sealed the bag.

      • Akuma July 11, 2015, 4:30 am

        Jordan what prep company that will accept OA since you said FBA inspection wont accept any kind of arbitrage?.

        If there is one exist out there can they do the bundling along with label, package, inspection and shipping too?

        When you are doing OA do you also use cash back program? do you have the article that talk about it?

        • Jordan Malik July 12, 2015, 3:50 pm

          I don’t know of any prep companies that handle OA (online arbitrage)but there may be some out there, try posting your question in a facebook group with Amazon sellers (I have a few listed under ‘HELP FORUMS (FACEBOOK GROUPS)’ on this page: https://jordanmalik.com/blog/resources

          For Cash back I use fatwallet or eBates for every online purchase, see this article for details.

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