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Amazing Selling Machine is not a scam, but…

Is Amazing Selling Machine (ASM) a Scam?

Amazing Selling Machine (ASM) is not a scam by any means. I think it's way overpriced, but it's not a scam.

There, I said it.

ASM does NOT compensate me if you buy their $4997+ program. Go ahead, get it here. <-- That's not an affiliate link. (Translation: I don't get paid anything if you buy it.)

Why am I saying it's not a scam, then? Well, it isn't. If you remember a few years ago, I gave those guys (Matt and Jason, founders of ASM) a really hard time, and went out of my way to discourage you from signing up.

But as years went by, a weird thing happened. Those guys proved that they're a legitimate business. And they kept churning out legitimate Amazon seller success stories*, growing and hiring at their office in Houston Texas, attracting quality partners, and honoring all their 30-day refund requests from customers.

But I'm still not promoting ASM. That may sound crazy to you. Because as an affiliate with the size of my audience - 17,000+ unique readers, 4,000+ Facebook followers, and 10,000+ YouTube subscribers - I could make an easy $50,000+ in affiliate commissions from ASM every year!

Am I stupid? No. I'm not promoting it because the price - up to $6,000 if you pay in installments - unsettles me a little. That's not ASM's fault - they're pricing what the market will bear. Thousands of ambitious Amazon sellers will buy it.  Some will succeed, others will fail - but that has nothing to do with ASM (more on that in a moment).

* A word of caution as you're reading/watching any 'success stories' from ASM students - or students of any other similar program at any price: Those are the 'exception to the rule'. There are far more failures (and quitters) than success stories for even the most legitimate 'online income' trainings.

So with ASM's high price of entry - remember you still have to pay for your product manufacturing, marketing, and more - what can you do?

See, many of my readers want to sell their own branded products on Amazon, but they're hard-pressed for cash, just starting out, or not ready to make such a large financial commitment.

Good news!  There are other trusted Amazon systems/courses that focus on sourcing and selling your own branded products on Amazon, for a fraction of the price. And they're all from my honest, trustworthy partners.

And many of you will ask me "Jordan, what's the difference between Amazing Selling Machine and your recommended alternative?"

The truthful answer: Not a whole lot.

All the trusted courses:

  • Teach the general same techniques and strategies
  • Offer a few bells and whistles.
  • Offer no-questions-asked money back guarantees

But none of them has THE magic bullet to your success. Nor do they offer anything that makes private label markedly "easier" or "faster".

(Some of them will respond to this post and say "Yeah but we have ___________ features that make us really unique from the rest!". That's a great selling point but it's not critical to you pulling off private label successfully. I don't care what the features are.)

See, an Amazon seller's degree of success tends to directly correlate to the amount of work he/she puts in to learning and doing, regardless of which trusted course they take.

I'll say it again:

An Amazon seller's degree of success tends to directly correlate to the amount of work he/she puts in to learning and doing...

A course (again, a trusted one) is something that can help you along the way. If you follow it step-by-step and execute, it's a tremendous asset.

And with other trusted courses generally teaching the same tactics, why pay that much? You don't need the bells and whistles to be sucessful.

So, what is my top recommendation** for you?

Proven Private Label 3.0 Plus Mentorship Program ($497) from my trusted partners. All the instructors are seasoned, successful Amazon sellers. Proven Private Label will teach you Private Label the "Easy Way" via their 8 step-by-step modules and live mentoring (30 days of mentoring in their Facebook group are included, then $47/month afterward if you elect to continue with mentoring). You get lifetime access and lifetime updates to the Private Label courses and a 30 day, 10o% money back guarantee. Right now it's my top pick. At least read the testimonials halfway down the page here.

My most critical advice for you: whether you buy ASM, another course/system, or learn on your own for free:  Take action. I've seen hundreds of sellers fail because they don't take the first few steps - they just prematurely quit. Take action, follow through, ask questions, and pick yourself up if you fall down.

I welcome your comments and feedback below.


*I am an affiliate of some of my recommendations above (Not ASM). That means if you buy any of them, I may receive a small commission from them.

{ 46 comments… add one }
  • Jennifer January 25, 2020, 8:08 am

    I am looking into getting into this and am a total newbie. Would I benefit more from going through a course like ASM or should I go through a different recommended course? What separates the people who succeed vs fail?

    Thank you

    • Jordan Malik January 26, 2020, 11:27 am

      Hi Jennifer. Great questions!

      First re: succeed vs. fail: Any reputable course can work if you just “Take action” and don’t let a temporary hiccup or failure stop you.

      Re: another recommended course – One course that many people prefer over ASM due to the big price difference is the Proven Amazon Course (http://PACCourse.com), it’s about 1/10th the price of ASM. You can read the testimonials from others just like you, on that page. It’s great for beginners (if you’re just getting started) and with lifetime access, you can learn more advanced strategies, product sourcing, and revenue generating ideas with Amazon, as you grow.

      Good luck, and keep me posted!

  • David December 16, 2019, 3:55 pm

    I am a former ASM student and it’s all legit. I did not succeed, but I personally know two people that have made millions from the system and know others that have failed. ASM does not guarantee success just from taking the course, but they do try to help you as much as they can. I’m looking to get back into the game and wouldn’t do it unless I had a program like ASM to walk me through every step of the process.

  • Brian Saucier December 4, 2018, 7:11 pm

    Thanks for the information on ASM. They have been blowing up my email. Brian

  • Lory October 12, 2018, 2:21 am

    Between PAC & PROVEN PRIVATE LABEL? It would be my firts time ib something like this. Thanks for alllll your help 😉

  • Elena William September 22, 2018, 12:21 pm

    I’ve read quite a few Amazing Selling Machine reviews and one thing I find in common is that whenever there are many complaints about the program, it’s from people who probably are too new or at an unsuitable level for the complexity of an ecommerce program of this caliber. My suggestion for anyone who is considering buying ASM is to carefully study the sales page and watch the introductory videos to assess if the course is suitable for your needs and level of expertise and experience. If not, there are dozens of other options which can provide a more suitable introduction to ecommerce. But if you’re suitable for the ASM program, then the chances of your results being worth the investment are higher.

    • Jordan Malik September 22, 2018, 12:29 pm

      True, one of those options – more affordable and will accomodate a newbie – is Proven Private Label

    • Kelvin December 10, 2018, 11:18 pm

      The problem is, once people are enticed to buy ASM, they keep looking for information about ASM or Amazon FBA; you could probably look for a broader concept such as business mindset and really consider OTHER options. There are multiple ways to get (extra) income than trying out Amazon FBA. And the fact is, Amazon FBA isn’t for everyone. Different person has different interest and personality that are suitable for different occupation (introvert vs extrovert; creative vs analytical). Business is like an extension of yourself, any personal problems you have would become amplified, emotional / time / money managements included, so if you don’t already know about yourself and what you really want, think again before throwing that chunk of your saving to those online marketers who don’t even know or talk to you.

  • James February 12, 2018, 5:05 pm

    Thankfully I found this Blog first, I was about to sigh up for ASM.
    I feel as though I was sliding into homeplate and going to be called
    out, but through some act from above I am safe.
    I think I will continue to look further.

    • Stephane Lecavalier May 3, 2018, 9:41 pm

      So glad to have come across this blog. Was seriously considering purchasing ASM9… but was questioning their selling tactics of “today’s closing day, so hurry to sign up” and “might never come back” or “might cost even more next time” messages. Those are pressure sales tactics that don’t sit well with me. And reading this blog… seems to confirm what my gut was telling me. You guys saved me lots of $$$. Thank you.

  • Nicholas Hauser October 31, 2017, 7:39 pm

    I signed up for ASM7, and decided that with a full time job, the amount of time and effort it would involve to knock it out of the park with PL didn’t make it a practical reality for me. (Yes, I’m sure others have made it work; it just wasn’t where I was at.)
    What drives the point home about how (IMO unreasonably) high a price point ASM is, is the fact that if you get others to sign under your affiliate, you get to pocket $2K. So sure, you can make up that initial $4K outlay if you get others to sign up, but for me, I’d have to be *really* on board with ASM in order to, in good conscience, personally pitch it like it is advertised.

  • Bernie Santos October 28, 2017, 7:50 pm

    Wish I had read this before signing up for ASM8. !

  • T October 21, 2017, 2:35 pm

    Obviously, common sense is not very common. To me, it makes zero sense to be spending thousands of $$$ on something you can get for a few hundred bucks!

  • Fellios October 21, 2017, 2:25 pm

    It’s ASM 8 already?! How time flies.

    When will these guys stop beating a dead horse? Same thing every time. 100 hot products that only saturate market. Overall same rehashed content, just packaged better.

    • Jordan Malik October 21, 2017, 2:31 pm

      Hi Fellios:

      To be fair, even my trusted partners (who offer private label systems/training) repeat the same benefits – with some exceptions – every time the offer/do a re-launch. It’s nothing new in the world of marketing.

  • Sarge October 20, 2017, 7:26 pm

    Hi Jordon, I must say, as usual you hit the nail smack dab on the head, let’s use a little common sense here, does anyone really want to spend a ton of money for similar, proven training you could get for much less ….hmmm well let’s weigh this out, if you were to purchase all three of your other suggestions you would get a wider variety of training and 3 different perspectives for far less than purchasing ASM. …. I’m just saying, do the math and save your money to buy inventory. Thanks buddy for all you do to help others.

    • Jordan Malik October 20, 2017, 9:20 pm

      Hey James Quick! Great to hear from you buddy. Thanks for the note.

  • Mary October 20, 2017, 6:39 pm

    Just purchased this product because it seemed reasonable for what I want to do. Not necessarily interested in private label at this time, but I am hoping the other information can help me to grow my business. I started selling on Amazon about 2 years ago after purchasing another basic, reasonable coarse, not mentioned here. It was a great coarse and enough to help me get started. I am now wanting to grow and thought that this coarse was the right price point for that. I am sure that it will help me because of their reputation and can’t wait to dive into it. Thanks, just what I was looking for.

  • Michael October 20, 2017, 5:28 pm

    Jordan, thank you for saying what is honest and true.
    There is NO Golden Ticket.

    Appreciate your transparency.

  • Kevin October 20, 2017, 1:36 pm

    Another great heads-up. Thank you Jordan. I saw your first warnings three years ago and decided to steer well clear of these jokers. I’m surprised they’re back. Just out of curiosity, I looked at their website about a year ago, and they were involved with an entire portfolio of b2b ventures, including (of all things) real estate spruiking. By the way, what happened to that mother & daughter lawyer team they sent after you a while back?

    • Jordan Malik October 20, 2017, 3:40 pm

      Hi Kevin. I think the portfolio you’re referring to is their Amazing.com product ($99/month, access to udemy-like courses for learning multiple different streams of income, including Amazon). I am an affiliate of that one only, but to be fair I don’t think their course content has been updated for approx. 1 year.

      The interesting thing is The Amazing Selling Machine guys have been doing this for 4-5 years in a row, with the same company name and same address. If they were underhanded or crooked or doing anything illegal, they would have had to dissolve and/or change names and/or re-package under a different name, and/or receive a class action suit and/or a big consumer outrage, and I don’t see any of that. I think their offer, program, and money-back guarantee is ‘fair’ and they’ve operated fairly. It’s just their price point is considerably higher than what you can find comparably with (say) Proven Amazon Course (just one example).

      As for their lawyer, they were just doing their job by protecting the Amazing Selling Machine ‘brand’. There wasn’t much sense in me trying to fight them, so I complied. I’m not sure if they still represent them today.

  • Julie October 20, 2017, 11:00 am

    This article right here is why I like you. I wouldn’t have bought it anyway but I think this shows how you care about the people who follow you. That is more appreciated more than you (or maybe you do know). Thank you for that.

  • Matthew edwards October 20, 2017, 7:56 am

    Thank you Jordan.
    I am in the process of going through the PAC and some of your courses and others from your trusted partners. So far all have been good advice. But just like you so ellagantly put it. If you don’t do the work and invest the time no system will work. Thanks for all of you great content and I appreciate you looking out for those of us just trying to get started on limited funds.

    • Jordan Malik October 20, 2017, 1:09 pm

      Thanks Matthew, I’m thankful for your feedback and kind words.

  • Burnis October 20, 2017, 12:52 am

    Thanks, Jordan! I really appreciate and enjoy your straight-forward, no nonsense attitude!

  • mac October 20, 2017, 12:21 am

    ASM is not worth it. Paid for it in 2013, lost $5000. They show you how easy it is to “find” products to sell. This is very misleading. They showing how to identify products that can do well on amazon, I do give them that. However, finding a product is not easy. You can find 100s of suppliers for any product, that’s not the issue. The issue is finding a supplier that will give you a quality product (with quality I mean as good as whatever is sold on amazon) at a price where you can make a profit. Tried that, ended up spending lots of money on samples and got either terrible quality compared to what is sold on amazon or the price was so high that I would have lost money trying to sell it. Tried this with a few products and then decided to cut my losses. Even though they have a 30 day trial where I could get a full refund, the part where they show you how to acquire the product is in week 4. So, by the time I got my samples and realized I was screwed, it was too late for a refund. This product may be useful for someone with deep pockets or someone who already has a product. If someone needs buy in installments, they really shouldn’t, they will end up losing their money. I would say if you have at least 20k to spare, this course may work for you.

    • Jordan Malik October 20, 2017, 1:14 pm

      Hi Mac – no doubt, finding reliable suppliers in China can be a big wrestling match BUT when you do find one, it gets easier. I was turned on to sourcing from U.S. suppliers via ProvenPrivateLabel (which is now included in Proven Amazon Course.) And my up-front investment in products was $500 (versus, say, $3,000 for my minimum order quantity in China, albeit for a different product). Like any other course/system, ASM *can* work if you stay committed and keep trying.

  • Minnie October 19, 2017, 10:29 pm

    ASM is not a scam. It is a great system with a huge amount of support and a very detailed course. It has all the finer details for setting up a business on Amazon. The big issue is Amazon itself. Once you get product going, the returns are fairly small for the effort one puts in. You need numerous products
    to really make some decent returns. There are all sorts of fees and charges, in particular, if you store your product in Amazon. There are a lot of stumbling blocks; most of them can be settled with the aid of ASM and those who mentor members. However, unless you are fortunate enough to land some well in demand/selling items, then you are up against it. Then there are the listing hijackings, product hijackings etc. Don’t know if a Google search will help, but well worth the time to look at all aspects of selling on Amazon. As for the ASM team, a better and more honest/supportive organisation you will be lucky to find and the course itself is great. If they cut down on the affiliate payment, maybe that would make it a little more attractive.

    • Jordan Malik October 20, 2017, 1:16 pm

      Minnie – thanks for writing. No doubt the days of just sending anything into Amazon and immediately reaping big windfalls of cash over. Now we all have to treat selling on Amazon as a ‘real business’ with the same inherent risks as any online business, BUT (unlike most other online businesses) the rewards can be high. Selling on Amazon still has far more positives than negatives, regardless of the type of sourcing done (Retail arbitrage, online arbitrage, wholesale, private label, liquidation, etc.)

    • Rephael Inbar October 22, 2017, 4:41 pm


      I think you’re one in very few that had a positive experience with the ASM team. If it wasn’t for volunteer support members on their FB group, they would have been done a long time ago. The founders seldom show up to answer questions and issues.

      And there’s amazon itself, which is where the real problem is. Your store isn’t really yours; your listings aren’t yours and “your” customers aren’t your customers. In addition, Amazon can shut you down at a moment’s notice and all your hard work + inventory are now worth close to nothing. That is far too much risk for any business owner that wants to rely on their online business for steady income. Invest the same amount of money and effort into your own niche store (e.g. Shopify or BigCommerce) using a dropshipping approach
      and you’ll do far better.

  • Ken Mason October 19, 2017, 10:15 pm

    Jordan, listened to the ASM pitch and wondered why anyone would be willing to pay $3997 and more for this program. I have it all plus more with PAC and I did not even pay $399 for it. If someone pays that much for a program, they should run the business for the buyer.

    Great article, as always, you are the best. Las Vegas Strong!

    • Jordan Malik October 19, 2017, 10:23 pm

      Thanks Ken. Some customers of ASM have also attested the $3997+ was worth it, to them. I think the value is subjective from one customer to the next.

  • Phil Smy October 19, 2017, 10:05 pm

    Thank you for writing an article like this. I feel exactly the same.
    As the owner behind zonmaster I get lots of questions about ASM…now I can just refer them here!

  • Chuck Saltzman October 19, 2017, 8:12 pm

    Thank you for this info Jordan

  • Rephael Inbar October 19, 2017, 7:25 pm

    I’ve done the ASM course a few years back.

    ASM may not be a proper scam but it is sold like one. What potential members are NOT told is how much $$$$ over and above the cost of the ASM course are needed in order to start a PL (or any other for that matter) biz on Amazon.

    You need an at least an additional $4000-$5000 to have a decent chance of success: For inventory, for marketing, Apps subscriptions and other expenses not mentioned in the course and certainly not mentioned before you buy the course.

    Furthermore, the ASM guys rarely attend to their FB group that is the main place for course related issues and support. This group in the MAIN value you’re paying for.

    As Jordan says here, the course itself is not worth $4000+. The courses he recommends gives you about as much information.

    The ASM guys sell their course like most internet marketers sell: Hugely over-promises and many false and unrealistic statements that simply represent only their success stories. They have signed up over 20,000 students so far and created a $100 million business off the backs of many people that failed. THE VAST MAJORITY (99%) OF ASM STUDENTS DO NOT SUCCEED and while it’s true that some fail because of themselves, many fail because they go in without the capital and without realistic expectations (thanks to how the course is sold).

    I personally know of at least 100 people who joined the course with me and have lost many thousands of dollars trying to make it work. Many of those – very capable and experienced individuals.

    Lastly, I would say the now days, the whole Amazon Seller biz model is not nearly as attractive as it was several years ago. Competition has gotten incredible fierce and of course there is the inherent issues with the Amazon biz model.


    • Michael October 20, 2017, 5:27 pm

      Rephael, I totally get your concerns and think they are warranted.
      I also believe that if you go into anything with certain expectations, regardless of what is being “sold” to you, you are destined to be disappointed.
      Go in with a healthy skepticism and put in all the work.

    • Jack October 24, 2017, 8:17 pm

      How do you know that 99% of the students failed? Just curious. Is there actual facts to back that up or are you just making an assumption?

    • Maria February 13, 2019, 5:48 am

      I wholeheartedly agree with Rephael. Just wrote a very similar comment myself before I read this one. I wish I had found more of them before I signed up myself as the only “honest reviews” I read were slightly skeptical about the course price, but never about the course content.

      And Michael, “healthy skepticism” is not enough when it comes to ASM. I have plenty of that and never believed any of the dream scenarios they painted. But why pay $5k for a course if you’re not going to follow the advice they give you? Just an example: If they tell you to order 500 units of inventory, why would you order 1500? You don’t. But then you realize that you’re just starting to rank and see a potential profit at the end of the 500 and then you run out of stock, have to order more, wait 1 month (at least for it to arrive) and then it’s super difficult and even more costly to rank again. They are completely missing these kinds of projections in their training and they are making a lot of people lose all the money they had saved. If they were just more honest they would have a bigger success rate among their students.

      Jack, I don’t think that 99% of students fail, and there are definitely no facts to back it up. They did a survey about our success but they didn’t give us the option of “being in the red”, only profit from $0 and up was possible to choose. And I have not seen the results of the survey so I would say that no outsiders know how many succeed and fail. What is clear is how many are struggling from comments in the Facebook group, and that from the 10 or so other students I connected with in the beginning no one has seen success. It was later on that I connected with some that were successful, and even those have not been able to supplement their incomes. But I’m sure they will one day.

      • Asuka February 22, 2019, 12:48 am

        Based on the latest preview that they give, the median profit of entire students are $6K/year. So, I think probably only 20-30% of their students make money from ASM method.

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