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The Wholesale Formula Review

Ed note: You asked me for help with sourcing profitable, replenishable products for your Amazon business. Below is my review of the The Wholesale Formula for Amazon Sellers

The Wholesale Formula is close for now, but you can get a heads-up from me when it reopens.

Review of The Wholesale Formula (Scroll down for text)

Note: the video review is from July 2016. Since then, The Wholesale Formula and my bonuses have improved even more)

You're here because you're wondering "should I get The Wholesale Formula to grow my Amazon business" or take it to the next level.

The short answer (my opinion) is yes. If you've been struggling with your Amazon sales, or trying to find profitable, replenishable products, or if you really want to ramp things up year-round (not just Christmas) then give The Wholesale Formula serious consideration. (Full disclosure: I'm an affiliate partner of The Wholesale Formula)

If you are enrolling, note that I'm doing things no other Wholesale Formula partner is doing: I'm providing really valuable bonuses ($990+ worth), but I'm also giving you a full look inside the program in the above video.

But I first want to get a couple things out of the way:

1.) The price. The Wholesale Formula is (at press time) $1997. It's a one-time payment, lifetime access, with a 30-day no questions asked 100% money back guarantee. And yes, it's worth much more and I'm going to tell you why in #2 below. But please don't buy The Wholesale Formula if you're nearly broke, and/or if this is the 2nd or 3rd time you've spent money on a course and haven't followed all the way through. (If you want to regroup and 'start from scratch' and you're on limited budget, check out my free resources here.)

The Wholesale Formula is serious stuff. It's for Amazon sellers who need a step-by-step plan for true growth.

2.) Remember, the price is a relative bargain. My Boston University MBA cost me over $35,000 in 1998 (it's probably $50,000+ today). I've expressed it publicly many times over – the MBA was, for me and many others, virtually worthless because nothing in it prepared me for the real world of making real income on my own. An MBA (for the most part) is theory and quickly outdated when 'real business world' hits.

But programs like this one are real. They're actionable. And many sellers just like you are earning real 5- and 6- and 7-digit revenues when they follow the formula.

You're noticing I'm not calling this a 'course.' By calling it a 'course' I'm lumping it in with some of the same old that's old there. It truly is a formula. When people (in business or life) follow a formula, they tend to dramatically increase their chances for success. The two founders Dan and Eric are not 2 guys that dropped out of the sky to suddenly announce they're experts in wholesale and amazon. No, they've painstakingly documented every step to their own multi-million dollar Wholesale business and provided it to you in the Wholesale Formula.

Remember: You've asked me for this help via your submitted survey responses. I'm always asking you 'what do you need from me?'.  You've said, very recently:

  • "My Amazon sales are in a rut."
  • "Competition is high."
  • "I'm tired of retail arbitrage
  • "I want to source more, more profitably, with less work."

The Wholesale Formula is solving those problems for hundreds of Amazon sellers now, and the're trusted partners of mine. So if you're ready, get The Wholesale Formula. But: If you get it, please take action. It's no good if you buy it and do nothing

Check out my video review and let me know what you think.

- Jordan

{ 13 comments… add one }
  • lir August 9, 2016, 2:42 am

    tha PAC includes also Whoelsale course, isn’t it?

    whats the difference?

    • Jordan Malik August 9, 2016, 12:04 pm

      The Proven Amazon Course (PAC) contains a Wholesale Course, yes. The PAC Wholesale Course is perfectly fine if you’re on a budget BUT it does not have some things The Wholesale Formula (now closed) has. For instance:

      > The Wholesale Formula has dedicated Q&A sessions (get your problems solved/answered directly by the founders during 4 live sessions)

      > The PAC version has about 1/3 of the content contained in the Wholesale Formula. (That is not a criticism, just a fact. The PAC version covers all the basics nicely). The Wholesale Formula contains every nuance/procedure/strategy/tip/step-by-step plan used by the founders during the growth of their $3.8M business

      > The PAC version has not been updated for at least several months (That is not a criticism, just a fact. The PAC version’s info covers all the basics nicely even though it has not been updated). Every time The Wholesale Formula is released (2x – 3x per year) it is updated accordingly.

      One last important thing: The PAC Course (always highly recommended by me) is inexpensive compared to others (like The Wholesale Formula) for a reason. With PAC, you don’t get any one-on-one or group coaching included in the price. For instance, if you want coaching in PAC, that starts at about $3500. (I’m not criticizing the coaching, just stating a fact.) The folks who balk at the price of (say) The Wholesale Formula ($1997) forget that they are getting personalized attention (“Every one of your questions will be answered.”) If you need that type of personal attention using PAC, you will (in almost all cases) have to pay for it. Still, the value of PAC is incredible because you have at your fingertips a virtual ‘Learning Library’ to all aspects of selling on Amazon and their community. But don’t expect expert-level help for anything outside their course(s) curricula without paying for it.

      • lir August 10, 2016, 6:12 am


        (I must say I am impressed with the detailed and honest answer.
        I suspected you may just delete this comment)

  • Hamsa Hassan October 28, 2016, 3:41 am

    Hi Jordan I’ve come late to the wholesale formula video. I am wondering whether this program will be available in Januray 2017 and I’m also really eager to know if the propriety softwware that’s used in this program to narrow down products is as good as Jungle Scout ? Or is the propriety software Jungle Scout itself ?

  • Jordan Malik November 11, 2016, 2:41 pm

    Hi Dean Reynolds, I’m sorry you had that experience. To be fair, you purchased The Wholesale Formula in June of 2016 (not through me, I checked) and (more importantly, you asked for a refund in November 5+ months later. The Wholesale Formula offers a 30-day, no questions asked 100% money back guarantee. This gives you plenty of time to see exactly what the course is, how they operate, and if you don’t like it they’ll refund you immediately. My opinion: by and large there are lots of success stories of folks who applied their formula and it worked. I personally have witnessed the founder (Dan) immediately reply on facebook to questions/challenges posed by members. To be fair, they never offered one-on-one personalized assistance in their pitch/sales material, they did offer facebook support and multiple webinars to answer/address your questions/problems. To get one-on-one support by phone is very costly and doesn’t fit the business model of providing full training at their price point. By comparison, one-on-one help from a qualified expert for the level of expertise (all of which is already found in the wholesale formula course, so all they would be doing for you is rehashing what is already in the material) can run $3500 and up. It’s a completely fair offer from trusted experts and as someone who has taken the entire course (and seen plenty of really big success stories emerge), I wholly endorse them.

    • Dean Reynolds November 11, 2016, 3:30 pm

      Jordan thanks for the reply. I agree with you and you’re correct that they did not offer any personalized assistance. I wasn’t looking for them to do it for me, just more access. Unfortunately that means more money…After researching Steve Chou’s course, Oliver Denyer, Manny Coats, Scott Voelker, and a host of others I can say that I chose poorly.

      I can say that I’ve learned more from your podcasts and postings and it was free. Thanks Jordan

      • Dan Meadors November 11, 2016, 5:01 pm

        Hey Dean,

        I am not sure I quite understand this. We offer a 30 Day No-Questions-Asked Money Back Guarantee.

        We do NOT drip feed our course in any fashion. You get immediate access and get access to the ENTIRE course. There are no surprises with us.

        If you don’t like the course, or it doesn’t resonate with you – you can get a refund any time during our refund period. You have access to ALL of the material to reinforce your ability to make an educated decision. You can literally watch all of our material – then ask for a refund… That is how confident we are with our system.

        In terms of the extended access & support – we advertise that in our marketing material before you purchase the course.

        By all means, feel free to reach out to me via email, and we are happy to help you get on track.

        We have hundreds of successful students, and similarly are very successful utilizing our own model. I would love to see you as a success story as well.

        • Dean Reynolds November 12, 2016, 4:18 pm

          Dan, I did email you and even provided you with my personal cell phone number.

  • Jerry Bies February 5, 2017, 4:12 pm

    Unfortunately I missed the course this time around. I’ll sign up when it’s next available (through you). Thanks so much for your in-depth review. I have one question. I assume you must be “Ungated” to source these products and list themm on Amazon, is that correct? If so do they provide you with a method to do so, or does ungating not apply to wholesale products?

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