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Competing with other Amazon Merchants on price? Read this…

(Tip of the hat to Steven (ECGifts), a member at my site FindSpotter.com, who helped inspire this post).


Nothing to sell here, just some free Amazon FBA selling advice from a guy who has scored multiple awards and $136K in annual sales and with 3 best-selling books on the topic.

In brief: Not all Amazon customers buy on price alone.


Meaning, if you are one of multiple sellers of an Amazon product, you don't have to have the lowest price. Your 'condition note' (which you can write when you are listing your Amazon product) is a powerful tool that can help you win the sale without being a 'bottom feeder'.

So I'm writing a series of helpful (free) infographs (beginning with the one on the right - go ahead and click on it) for you. This can help Amazon FBA Merchants. (eBay Sellers and non-FBA Amazon sellers: some/most of the ideas in the infographic may work for you too.)

Go ahead and copy my condition notes for your own use, word-for-word, I don't mind.

Critical tip: if you say something in your condition note (e.g., 'No Hassle Returns'), that's a promise to your buyer. You MUST deliver, or face some customer wrath and fury (=negative feedback).

I hope this helps you,



{ 20 comments… add one }
  • Doug Renz March 24, 2013, 3:02 am

    This is great!! Keep up with the condition note suggestions. I want to learn more. I have been experimenting with this and have noticed good steady sales and happy customers, but I’m sure there is more I could do. Can’t wait to hear more ideas, thanks Jordan!!

    • Jordan Malik March 24, 2013, 5:23 am

      Thanks, Doug. Also it’s great to hear your wife is on the mend.

  • Billie March 24, 2013, 2:40 pm

    That is so true. I recently bought the book, The Fast Diet. I read it and put it back on Amazon to sell. Since it was like new, read once. I described it as such. I also put will ship immediately, as I noticed Amazon was back ordered at that time. It sold immediately I made money and got to read the book.

    • Jordan Malik March 24, 2013, 5:48 pm

      Hi Billie, that’s great news! Thanks for sharing.

  • Jason Arcangeli March 24, 2013, 2:55 pm


    I am just getting started with the Amazon FBA business. I have taken the Proven Amazon Course and I am ready to start searching for inventory. The only problem I am having is determining what service to use to FBA Scout(Scan Power), Neto Scan or A Sellers Tool. Could you please advise me on which service you think is best to use. Thank you for your time.

    • Jordan Malik March 24, 2013, 5:48 pm

      Arcangeli! Long time no talk. Hope you are well. Ok, if you’re just starting out, You just want the only iPhone/Android app that I recommend, Profit Bandit. You can get all the details automatically when you send an email to me at: [email protected] with the subject: “NEATOSCAN”, that will explain everything.

      Be sure to email me anytime, let me know your progress and how you are doing.


  • Amanda Rose March 24, 2013, 6:17 pm

    Thanks for this great information! I had seen you use this type of comment on a toy listing and realized that as a buyer I find that information very reassuring, plus it then makes me wonder if the ones who don’t mention those details are lacking in those areas. I have been trying to “enhance” my condition notes. Thank you!

  • Stephen B. March 26, 2013, 2:34 pm

    Hi Jordan
    Like to know that if you are a FBA seller, doesn’t the buyer already know that the product has a full refund or a no hassle return policy? Also if there is no fulfillment by Amazon seller, would you sell your product lower than the other non FBA sellers?
    Thank you.

    • Jordan Malik March 26, 2013, 10:37 pm

      Like I said in the post, buyers just want to be reassured and no, I don’t think all buyers know about Amazon’s refund policy. OR they might think that because the item comes from a 3rd party seller (not from Amazon the company), the no hassle return/full refund may not apply to their purchase (it does).

      Regarding pricing my item, if I were the only FBA seller, with about 70% of my items I am priced competitively with the non-FBA sellers, and about the other 30% of items are priced significantly above the non-FBA sellers. I have no set formula, it varies by product/best seller rank/seller competition per item.


  • Phil April 11, 2013, 3:09 pm

    As a tip for pricing my item is I search to see what others are selling the same item as mine and same condition. If they have no comments made in the condition notes section I know I can easily price higher and if my condition is better than the lowest priced ones then I know for sure I can ask a higher price and get mine sold before the lowest priced ones do because they did not state anything in the condition notes. With me stating at least something in my condition notes gives assurance to the buyer. Jordan I am going to snatch your great ideas as a few popped out me I hadn’t thought of using. Great job and thank you so much.

    • Jordan Malik April 11, 2013, 3:58 pm

      Phil your idea there is very strategic and methodical and targeted, I like it. Thanks so much for sharing it with me/us.

  • Jerry April 11, 2013, 11:56 pm

    Have you ever used A Seller. I notice their bluetooth scan package is about 1/3 the price of other scanners. Wondering if this would do to start? 329.00 vs 1300.00 for scanner and blue tooth hand held.

    • Jordan Malik April 12, 2013, 1:58 am

      I have heard good things about Aseller but I have never used it before.

  • Ann Jamieson April 12, 2013, 3:03 am

    Thanks always for great information Jordan!

  • Cindy Glessing April 12, 2013, 7:32 pm

    Thanks for all the good information you give out. I am trying to get my business going better, it is slow going right now. About the collectible toys, do they have to have the original box and instructions? Or do you sell them without them? I see so many toys at garage sales, but am not sure if I can sell them without the box. Thanks.


    • Jordan Malik April 12, 2013, 8:34 pm

      I think for Games you should always have original box, and instructions (if instructions for games are missing, you can commonly find them by doing a search on google, and printing them out).

      I have never had any trouble selling Toys (not games) WITHOUT instructions or original packaging, but you should say so in your condition notes. Also with toys, sometimes you can get the instructions from doing a google search.


  • Felton April 17, 2013, 8:11 am

    I used the basic one line info before, but it was nothing that was eye catching like this. You are exactly right the customers wants to be hear this and be assured that they are getting what they ordered. Moving forward I will use the info you provided. Thanks alot!

  • Frances May 11, 2015, 7:59 pm

    I’m about 2 weeks into my first FBA foray and have learned a TON from my many mistakes. And here is one of them: Last week I went foraging for deals at a big box store and found these heated dog beds on super clearance. They were ranked at 13,000 in Pet Supplies, had an excellent 4 and a half star rating and I saw that people were leaving at least 1 comment per day. I paid $32 for it and it was going for $83, so in my excitement I went to all the stores in my area and bought quantity 15. Then as I was uploading them to my inventory, I realized that Amazon was selling them too, with more than 999 in stock. This first inventory purchase for me represents a $500 investment. Heading into summer as we are, I have no idea how long it would take Amazon to run out of stock on this cold weather item, and I know better than to start a price war where I’d be loosing $34 bucks a pop. I thought to bundle them with one of the ‘frequently bought together’ items, before I realized how invisible that new listing from a new-seller-with-no-ratings would be. So I’m in the process now of returning the dog beds, and chalk it up to ‘lesson learned’ about competing with Amazon too early on. I would really appreciate your thoughts? Do you think that is the best way to handle it for now?

    • Jordan Malik May 11, 2015, 8:10 pm

      First check CamelCamelCamel.com (You’ll need the product ASIN) to see what price that item sells at during (say) the colder months). If it will sell for $80+ AND you are ‘risk-averse’, send them into Amazon’s FBA warehouse and wait it out (Amazon could very well run out of stock, temporarily or permanently). If you are NOT risk averse and you don’t want your $500 tied up in inventory as such, return them to the store and source other items (you may want to see thiese posts/pages for ideas: http://jordanmalik.com/quora; http://sourcingator.com; http://jordanmalik.com/blog/resources

  • Frances May 11, 2015, 8:56 pm

    Thank you Jordan! I checked on CamelCamelCamel, starting from October to January the sales ranks jumps to 100 or less. I’ll think i’ll leave $100 worth of inventory tied up and play the possible Amazon-out-of-stock roulette during the winter months. Thank you for the links

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